Google’s On2 Something



(Washington, DC) Tech guru Mark Stephens, who writes under the nomme de guerre Robert X. Cringley, just posted a great analysis of Google’s recent purchase of On2, a maker of audio and video compression software. The real issue with Google isn’t hard to figure out. Its server farms stretch from Oregon to North Carolina and form the basis of the company’s move into content delivery. Witness YouTube’s increasing attempts to monetize itself through program ads a la Hulu.

That’s also why the company has kept up the drumbeat in Washington for Net neutrality, which undercuts the development of tomorrow’s Internet and – what a coincidence! – helps to freeze in place Google’s advantage in content delivery networks.

Funny how self-interest can seem so high-minded at times..